The Full Picture of Video Media Buying. Intelligently Delivered.

CYNCH is the full-service video media partner for advertisers who demand total confidence in their investment. We combine AI-powered intelligence, 100% verified fraud-free impressions, the negotiation power of a $14B buying history, and best-in-class stewardship to deliver superior outcomes across Linear TV and Streaming Video.

Talk to a Media Strategist

Why CYNCH

The Four Pillars of a Smarter Media Investment

In today’s fragmented video landscape, point solutions fall short. True performance requires a holistic approach that integrates technology, experience, and accountability. At CYNCH, we deliver this through four interconnected pillars.

01

AI-driven intelligence

We use proprietary AI to surface opportunities and inefficiencies that others miss. From identifying undervalued inventory to building hyper-precise audience segments, our technology ensures your strategy is built on a foundation of data-driven intelligence.

01

AI-driven intelligence

01

AI-driven intelligence

02

100% Verified Impressions

We guarantee a fraud-free media buy. Our proprietary verification technology provides an immutable, real-time ledger of every impression, ensuring you only pay for real human viewers. In a market where fraud is rampant, we provide absolute certainty.

02

100% Verified Impressions

02

100% Verified Impressions

03

Industry-Best Negotiation

With over $14 billion in lifetime media buying power, our team commands leverage that algorithms alone cannot replicate. We secure preferential rates, first-look opportunities, and premium inventory access through deep, long-standing publisher relationships.

03

Industry-Best Negotiation

03

Industry-Best Negotiation

04

Best-in-Class Stewardship

Every dollar is planned, negotiated, and actively managed by senior-level experts—never automated and forgotten. We provide proactive optimization, transparent reporting, and a level of hands-on stewardship that ensures your campaign performs to its full potential.

04

Best-in-Class Stewardship

04

Best-in-Class Stewardship

Every dollar is planned, negotiated, and actively managed — never automated and forgotten.

Our Heritage

Decades of Video Expertise. From Linear to Streaming.

A Foundation in Linear TV

Our roots run deep in Linear Television. With decades of experience and billions of dollars invested, we understand the nuances of national and local TV buying better than anyone. We bring a legacy of negotiation and market intelligence to every campaign.

Pioneers in Streaming Video

We’ve been buying streaming video since before it was called streaming video. We were among the first to see the potential of OTT and CTV, and we’ve spent years building the expertise and technology to master it. We don’t just buy streaming; we helped define how it’s bought.

Flexible Models

Flexible Commercial Models, Including Performance Guarantees

We believe in our ability to deliver, and we’re willing to prove it. While we offer traditional buying models, we also provide performance-based options, including CPA and CPL. This isn’t our primary offering—it’s a testament to our confidence. When you work with CYNCH, you can choose the model that best aligns with your goals, knowing we are fully invested in your success.

Explore Our Buying Models

We Work As You, For You

No clunky handoffs or awkward silos. We embed ourselves into your operation, acting as your in-house media buying muscle—only with more firepower.

We Work As You, For You

No clunky handoffs or awkward silos. We embed ourselves into your operation, acting as your in-house media buying muscle—only with more firepower.

We Work As You, For You

No clunky handoffs or awkward silos. We embed ourselves into your operation, acting as your in-house media buying muscle—only with more firepower.

We are our client’s secret weapon.

We’ve held leadership positions throughout the media buying industry providing unparalleled negotiation, activation, stewardship and innovation across the entire video landscape.

We are our client’s secret weapon.

We’ve held leadership positions throughout the media buying industry providing unparalleled negotiation, activation, stewardship and innovation across the entire video landscape.

We are our client’s secret weapon.

We’ve held leadership positions throughout the media buying industry providing unparalleled negotiation, activation, stewardship and innovation across the entire video landscape.

Stats & Facts

We have collectively managed billions of

advertising dollars on behalf of clients across

various categories.

We have collectively managed billions of

advertising dollars on behalf of clients across

various categories.

We have collectively managed billions of advertising dollars on behalf of clients across various categories.

Years Experience

In the media & entertainment industry

Years Experience

In the media & entertainment industry

Years Experience

In the media & entertainment industry

Years Experience

In the media & entertainment industry

Projects Done

Around worldwide in last five years

Projects Done

Around worldwide in last five years

Projects Done

Around worldwide in last five years

Projects Done

Around worldwide in last five years

$0b+

Media Spend

With local and global brands

$0b+

Media Spend

With local and global brands

$0b+

Media Spend

With local and global brands

$0b+

Media Spend

With local and global brands

Approach Style

01

Media Strategy & Planning

Strategic Plan Development Channel Planning Budget Allocation

01

Media Strategy & Planning

Strategic Plan Development Channel Planning Budget Allocation

01

Media Strategy & Planning

Strategic Plan Development Channel Planning Budget Allocation

02

Tactical Planning & Negotiations

Vendor RFP Distribution & Negotiations Final Tactical Partner, Placement, Budget Recommendations & Deal Points

02

Tactical Planning & Negotiations

Vendor RFP Distribution & Negotiations Final Tactical Partner, Placement, Budget Recommendations & Deal Points

02

Tactical Planning & Negotiations

Vendor RFP Distribution & Negotiations Final Tactical Partner, Placement, Budget Recommendations & Deal Points

03

Activation & Stewardship

Contracts & Insertion Orders Campaign Stewardship & Oversight Billing Reconciliation

03

Activation & Stewardship

Contracts & Insertion Orders Campaign Stewardship & Oversight Billing Reconciliation

03

Activation & Stewardship

Contracts & Insertion Orders Campaign Stewardship & Oversight Billing Reconciliation

Testimonials

Trusted By Experts.

Real stories from real clients. See how our designs have transformed international and elevated businesses, and created lasting impressions.

“Working with CYNCH feels like having an in-house media team that’s been with us forever. They white-labeled everything for our agency, nailed DOOH and Streaming Video placements, and saved us both time and budget.”

Max Nelson

Founder

HoodHat

Max Nelson

Founder

HoodHat

Max Nelson

Founder

HoodHat

“CYNCH doesn’t operate like a traditional media vendor — they operate like an investment partner. They bring serious marketplace leverage, modern intelligence infrastructure, and a level of hands-on stewardship that protects every dollar. That combination creates accountability and performance you don’t typically see in this industry.”

Bruce Somers, Jr

CEO

Sano Products LLC

Bruce Somers, Jr

CEO

Sano Products LLC

Bruce Somers, Jr

CEO

Sano Products LLC

"Working with David Ratner at CYNCH has been an incredible experience. His leadership, insight, and collaborative spirit make every challenge an opportunity, and every success a shared victory. Grateful for a partnership built on trust, innovation, and a drive to achieve great things together!"

Nedim Aruz

Co-Founder

Good Apple

Nedim Aruz

Co-Founder

Good Apple

Nedim Aruz

Co-Founder

Good Apple

"Working with CYNCH is truly a pleasure. Their exceptional negotiation prowess, innovative strategies, and seamless integration into our team have significantly amplified our impact and success."

Collin Palkovitz

CEO

Mass Culture

"Working with CYNCH is truly a pleasure. Their exceptional negotiation prowess, innovative strategies, and seamless integration into our team have significantly amplified our impact and success."

Collin Palkovitz

CEO

Mass Culture

"Working with CYNCH is truly a pleasure. Their exceptional negotiation prowess, innovative strategies, and seamless integration into our team have significantly amplified our impact and success."

Collin Palkovitz

CEO

Mass Culture

"The team at CYNCH is a true extension of our team at Avadim Health. They work to represent all video media buys in support of our brand and business strategy and problem solve the best options to ensure we are getting strong, quality impressions, efficiently. They optimize our media buys in real-time and also help to bring us insights on our core target, marketplace, competition and general media environment."

Betsy Morreale

SVP, Chief Marketing Officer

Avadim Health

Betsy Morreale

SVP, Chief Marketing Officer

Avadim Health

Betsy Morreale

SVP, Chief Marketing Officer

Avadim Health

“We needed flexibility and results, and CYNCH delivered both. Their technology supported a massive campaign across linear and streaming and their team negotiated like champs, and kept it all within our system. Absolute pros who get it done.”

Jordan Rothstein

CEO

King Tide

Jordan Rothstein

CEO

King Tide

Jordan Rothstein

CEO

King Tide

“CYNCH has been an incredible partner over the years. At times they’ve acted as a highly trusted strategic resource, and at others they’ve seamlessly plugged into our infrastructure to execute. Their marketplace knowledge and negotiation skills make them a true asset.”

Kaitlyn Caimano

Chief Investment Officer

Tinuiti

Kaitlyn Caimano

Chief Investment Officer

Tinuiti

Kaitlyn Caimano

Chief Investment Officer

Tinuiti

Contact Now

Let's Talk

Ready to make media activation effortless? Reach out to us for expert negotiation and seamless execution across TV, OTT/CTV, cinema, and DOOH. Whether you’re an agency, advertiser, or consultancy, we’re here to sync up, flex to your needs, and deliver results. Let’s talk—your next win starts here.

Los Angeles, CA

info@cynch.tv

Contact now